Based On True Caos ® SOKO 2023
Zé Delivery used to be that service people only remembered when the beer ran out mid-party. But the truth is, leaving the house to buy drinks is a hassle even when it’s not an emergency. To prove those struggles are real, we asked people to share their worst stories about buying booze — and inspired by those true tales, we created our campaign film. Shot in a found-footage style, it brings those real-life “beer run” struggles to life.