Flying Codes ® SOKO 2023
After a long hiatus, the world's largest electronic music festival, Tomorrowland, returned to Brazil, and tickets for the event sold out in less than 3 hours. With a single 30-second spot on the country's biggest news tv show we crafted a magical promo activation that was mysteriously hyped on social media. We offered the final batch of tickets to those who pointed their phones at QR codes featured in the film. Did we unlock the magic? Check it out.