Beerclipse ® OGILVY 2025
We brought together two beer brands and created a drinkable eclipse. When a solar eclipse that wouldn’t be visible in Brazil was about to happen, we turned it into a brand moment by uniting Sol and Blue Moon in one shared activation. From bar and retail takeovers to in-store eclipse simulations, digital promos and OOH.Beerclipse transformed a missed astronomical event into a cultural experience, inviting people to witness (and taste) an eclipse of their own.
[COMING SOON]