Kauã Michelin / Associate Creative Director and Art Director @ Ogilvy BR


Heinz Tattoo Ink ® SOKO 2022
Heinz is one of the most tattooed brands in the world. But unfortunately for their fans, red ink is made with the worst ingredients and is getting banned in some places because of how harmful it can be. So, we teamed up with Electric Ink for 14 months to research, develop and launch Heinz Tattoo Ink. A red ink made with Heinz's quality in it – using the best ingredients only. We also crafted flash tattoo sheets that were made available to every one, in partnership with five Brazilian tattooers. Not only their art was tattooed organically by fans, but also printed on bootlegged shirts sold online.

Beck's Bitter Awakens ® SOKO 2023
Beck’s is a beer deeply connected to the night. To reinforce that connection, beyond the brand’s point-of-sale push replacing furniture in bars and clubs, we created a film that brought nightlife culture to the forefront of the brand’s image.

An important part of the brief was that pieces of the film would also be used in brand activations at festivals, displayed on big screens. After all, the night begins when the bitterness awakens.

Corona Luau MTV ® DROGA5 2024
We brought back the nostalgic vibes of the iconic 2000s MTV luaus, but with a fresh twist and a bold, new visual identity. Inspired by road trips captured on analog cameras, beachy aesthetics, and that timeless 00s energy, the design featured warm tones and textures that instantly transported you to golden sunsets and carefree summer memories. This approach not only kept the laid-back, youthful spirit of the luaus alive but also gave it a modern upgrade, blending old-school vibes with a fresh look that hits just right for today’s crowd.

Flying Codes ® SOKO 2023
After a long hiatus, the world's largest electronic music festival, Tomorrowland, returned to Brazil, and tickets for the event sold out in less than 3 hours. With a single 30-second spot on the country's biggest news tv show we crafted a magical promo activation that was mysteriously hyped on social media. We offered the final batch of tickets to those who pointed their phones at QR codes featured in the film. Did we unlock the magic? Check it out.

Beerclipse ® OGILVY 2025
We brought together two beer brands and created a drinkable eclipse. When a solar eclipse that wouldn’t be visible in Brazil was about to happen, we turned it into a brand moment by uniting Sol and Blue Moon in one shared activation. From bar and retail takeovers to in-store eclipse simulations, digital promos and OOH.Beerclipse transformed a missed astronomical event into a cultural experience, inviting people to witness (and taste) an eclipse of their own.

TV Globo Vale Tudo ® DROGA5 2025
While the entertainment industry ultra-simplifies stories for a distracted, screen-addicted audience, we did the exact opposite: turned an Instagram profile into the protagonist of the greatest Brazilian telenovela of all time.

Corona Ana's Golden Rest ® SOKO 2024
The Olympics are the ultimate stage of human performance — and at Paris 2024, Ana Sátila proved it by competing 15 times. But even the strongest athletes deserve a pause. That’s why Corona, the first beer to sponsor the Olympics, also became the first to sponsor the vacation of the world’s most competitive athlete.In a few days, we proved what Corona has believed for over 100 years: everyone needs a break to disconnect.

The Decade Line ® SOKO 2019
Spotify Wrapped is a popular annual feature that allows users to see a recap of their listening habits over the past year. In 2019, to celebrate the end of the decade, Spotify went beyond the smartphone and took Wrapped on a journey through time in the subway stations of São Paulo, Brazil.

Adidas Rio Olympics Games ® HAVAS 2016
In 2016, Adidas, for the first time, was not an official sponsor of the Summer Olympics in Rio de Janeiro. This presented a challenge for the brand, which needed to find a way to reach a global audience without breaking any rules.

Based On True Caos ® SOKO 2023
Zé Delivery used to be that service people only remembered when the beer ran out mid-party. But the truth is, leaving the house to buy drinks is a hassle even when it’s not an emergency. To prove those struggles are real, we asked people to share their worst stories about buying booze — and inspired by those true tales, we created our campaign film. Shot in a found-footage style, it brings those real-life “beer run” struggles to life.
Heinz Ketchup Squad ® SOKO 2022

Heinz Ketchup Squad ® SOKO 2022
Pizza with ketchup is a cultural war that divides Brazil. So, when a pizza (without ketchup) was launched in Fortnite, we had the perfect excuse to try to end this war. With the help of Sharshock – one of the best Fortnite pro gamers in the country – we dressed up as a tomato, formed Heinz's Pizza-with-Ketchup Squad, and instead of shooting at the enemies, we gave them some pizza.

30 Days at The Bitter Factory ® SOKO 2022
Beck's, renowned for its intense bitterness and meticulous brewing process, invites you on an immersive journey through our extraordinary bitterness factory. Collaborating with neofuturist 3D artists, we've transformed each stage of brewing into an interactive masterpiece, unveiling the secrets behind Beck's exceptional taste. 

Embark on a sensory expedition, discovering the art of hop selection, fermentation, and aging that culminates in a flavor explosion.  Emerge with a newfound appreciation for Beck's, not just as a beer, but as a work of art, a testament to brewing expertise and passion. Join us on this extraordinary journey into the depths of bitterness and discover the symphony of flavors.
2026 © Kauã Michelin