Senior Art Director

Meet my creative partner Gabriel Lima

Work

Ketchup Squad

Client:
Kraft Heinz

Brand:
Heinz

Agency:
Droga5 SP

Year:
2022

Role:
[Concept] [Design] [Art Director]

Pizza with ketchup is a cultural war that divides Brazil. So, when a pizza (without ketchup) was launched in Fortnite, we had the perfect excuse to try to end this war.

With the help of Sharshock – one of the best Fortnite pro gamers in the country – we dressed up as a tomato, formed Heinz's Pizza-with-Ketchup Squad, and instead of shooting at the enemies, we gave them some pizza.