Senior Art Director

Based in São Paulo, Brazil.
Currently at SOKO — part of Droga5.

Ketchup Squad

Client: Kraft Heinz
Agency: Soko.cx
Year: 2022
Role: Concept and Art Director

Pizza with ketchup is a cultural war that divides Brazil. So, when a pizza (without ketchup) was launched in Fortnite, we had the perfect excuse to try to end this war.

With the help of Sharshock – one of the best Fortnite pro gamers in the country – we dressed up as a tomato, formed Heinz's Pizza-with-Ketchup Squad, and instead of shooting at the enemies, we gave them some pizza.