Associate Creative Directorcurrently at Ogilvy Brazil
Meet my creative partner Gabriel Lima
© 2025
MTV luaus, but with a fresh twist and a bold, new visual identity.
Inspired by road trips captured on analog cameras, beachy aesthetics, and that timeless 00s energy, the design featured warm tones and textures that instantly transported you to golden sunsets and carefree summer memories.
This approach not only kept the laid-back, youthful spirit
of the luaus alive but also gave it a modern upgrade, blending old-school vibes with a fresh look that hits just right for today’s crowd.