Senior Art Director
© 2025
WorkBitter Senses
Client:
Ambev
Brand:
Beck's Beer
Agency:
Droga5 SP
Year:
2023
Role:
[Concept] [Design] [Art Director]The bitterness of Beck’s becomes a cinematic experience in 3D, where each sense is brought to life with striking detail.
Through meticulous craft, every frame captures the smooth yet bold essence of Beck’s—a sensory journey that immerses the viewer in its authentic, invigorating character, making the amargor not just tasted, but felt.
The bitterness of Beck’s is like a gentle yet bold
whisper on the tongue, awakening the senses
in an unexpected way. It flows across the taste buds like a cool breeze on warm skin, leaving
a subtle thrill of authenticity.
This flavor refuses to settle for sweetness, standing out with character, while its hoppy aroma lingers, much like the scent of fresh
rain on the earth.
Each sip is a chance to feel—to embrace the
bitterness that is both smooth and sharp, the
contrast that invigorates, and the reminder
that your body is alive, aware, and fully present.