Senior Art Director

 


Based in São Paulo, Brazil.
Currently at SOKO — part of Droga5.













© 2024

Beck's Bitter Factory

Client: Ambev - Beck's Beer
Agency: Soko.cx
Year: 2023
Role: Concept and Art DirectorBeck's, renowned for its intense bitterness and meticulous brewing process, invites you on an immersive journey through our extraordinary bitterness factory. Collaborating with neofuturist 3D artists, we've transformed each stage of brewing into an interactive masterpiece, unveiling the secrets behind Beck's exceptional taste. Embark on a sensory expedition, discovering the art of hop selection, fermentation, and aging that culminates in a flavor explosion.

Emerge with a newfound appreciation for Beck's, not just as a beer, but as a work of art, a testament to brewing expertise and passion. Join us on this extraordinary journey into the depths of bitterness and discover the symphony of flavors.