Senior Art Director
© 2025
WorkBitter Factory
Client:
Ambev
Brand:
Beck's Beer
Agency:
Droga5 SP
Year:
2023
Role:
[Concept] [Design] [Art Director]Beck's, renowned for its intense bitterness and meticulous brewing process, invites you on an immersive journey through our extraordinary bitterness factory. Collaborating with neofuturist 3D artists, we've transformed each stage of brewing into an interactive masterpiece, unveiling the secrets behind Beck's exceptional taste. Embark on a sensory expedition, discovering the art of hop selection, fermentation, and aging that culminates in a flavor explosion.
Emerge with a newfound appreciation for Beck's, not just as a beer, but as a work of art, a testament to brewing expertise and passion. Join us on this extraordinary journey into the depths of bitterness and discover the symphony of flavors.