Beck's Bitter Awakens ® SOKO 2023
Beck’s is a beer deeply connected to the night. To reinforce that connection, beyond the brand’s point-of-sale push replacing furniture in bars and clubs, we created a film that brought nightlife culture to the forefront of the brand’s image.
An important part of the brief was that pieces of the film would also be used in brand activations at festivals, displayed on big screens. After all, the night begins when the bitterness awakens.