Work
Olympics Games
Client:
Adidas Group
Brand:
Adidas
Agency:
Havas Sports & Entertainment
Year:
2016
Role:
[Concept] [Art Director]In 2016, Adidas, for the first time, was not an official sponsor of the Summer Olympics in Rio de Janeiro.
This presented a challenge for the brand, which needed to find a way to reach a global audience without breaking any rules.