kauã michelin


São Paulo, Brazil

Selected work 2016 — 2026

Heinz Tattoo Ink  ® SOKO 2022
Heinz is one of the most tattooed brands in the world. But unfortunately for their fans, red ink is made with the worst ingredients and is getting banned in some places because of how harmful it can be. So, we teamed up with Electric Ink for 14 months to research, develop and launch Heinz Tattoo Ink. A red ink made with Heinz's quality in it – using the best ingredients only. We also crafted flash tattoo sheets that were made available to every one, in partnership with five Brazilian tattooers. Not only their art was tattooed organically by fans, but also printed on bootlegged shirts sold online.

Corona Luau MTV  ® DROGA5 2024
We brought back the nostalgic vibes of the iconic 2000s MTV luaus, but with a fresh twist and a bold, new visual identity. Inspired by road trips captured on analog cameras, beachy aesthetics, and that timeless 00s energy, the design featured warm tones and textures that instantly transported you to golden sunsets and carefree summer memories. This approach not only kept the laid-back, youthful spirit of the luaus alive but also gave it a modern upgrade, blending old-school vibes with a fresh look that hits just right for today’s crowd.

Beck's Bitter Awakens  ® SOKO 2023
[SOON]

Beerclipse  ® OGILVY 2025
We brought together two beer brands and created a drinkable eclipse. When a solar eclipse that wouldn’t be visible in Brazil was about to happen, we turned it into a brand moment by uniting Sol and Blue Moon in one shared activation. From bar and retail takeovers to in-store eclipse simulations, digital promos and OOH.Beerclipse transformed a missed astronomical event into a cultural experience, inviting people to witness (and taste) an eclipse of their own.

[COMING SOON]

Flying Codes ® SOKO 2023
After a long hiatus, the world's largest electronic music festival, Tomorrowland, returned to Brazil, and tickets for the event sold out in less than 3 hours. With a single 30-second spot on the country's biggest news tv show we crafted a magical promo activation that was mysteriously hyped on social media. We offered the final batch of tickets to those who pointed their phones at QR codes featured in the film. Did we unlock the magic? Check it out.

The Decade Line ® SOKO 2019
Spotify Wrapped is a popular annual feature that allows users to see a recap of their listening habits over the past year. In 2019, to celebrate the end of the decade, Spotify went beyond the smartphone and took Wrapped on a journey through time in the subway stations of São Paulo, Brazil.

Adidas Rio Olympics Games ® HAVAS 2016
In 2016, Adidas, for the first time, was not an official sponsor of the Summer Olympics in Rio de Janeiro. This presented a challenge for the brand, which needed to find a way to reach a global audience without breaking any rules.

Heinz Ketchup Squad ® SOKO 2022

Heinz Ketchup Squad ® SOKO 2022
Pizza with ketchup is a cultural war that divides Brazil. So, when a pizza (without ketchup) was launched in Fortnite, we had the perfect excuse to try to end this war. With the help of Sharshock – one of the best Fortnite pro gamers in the country – we dressed up as a tomato, formed Heinz's Pizza-with-Ketchup Squad, and instead of shooting at the enemies, we gave them some pizza.

Based On True Caos ® SOKO 2023
Zé Delivery used to be that service people only remembered when the beer ran out mid-party. But the truth is, leaving the house to buy drinks is a hassle even when it’s not an emergency. To prove those struggles are real, we asked people to share their worst stories about buying booze — and inspired by those true tales, we created our campaign film. Shot in a found-footage style, it brings those real-life “beer run” struggles to life.

Facebook Latam Season ® SOKO 2021
To represent this diversity, we created a visual identity that uses fragments of a geometric shape to build a more diverse and inclusive future. When it's in motion, it's fluid and organic, gradually moving to reveal the image in full. A conceptual way to unlock the power of diversity.
© 2026